TikTok Marketing: A Comprehensive Guide to Boost Your Brand’s Social Media Presence
If you breathe and have a mobile phone with an internet connection, you must have heard of TikTok at least once. And if you’ve been pretty bored in recent months, you probably already have an online account. It is no secret that the social platform is growing rapidly and, contrary to expectations, its only “inhabitants” are not only teenagers.
With an app that attracts 800 million active users worldwide, TikTok is the dream of marketers right now, but how exactly do ads work there? And many small and medium-sized businesses are wondering how and if they can advertise there at all.
The trend of recent months shows that more and more users aged 25+ are starting to use the application every day. Here comes the important question – is there a place for my business in TikTok?
If you are interested in marketing at TikTok but do not know where to start – we will help you. We’ve done our research, looked at different types of content, and compiled this useful guide that will give you the tools you need to understand TikTok ads, their user base, and their various features and capabilities.
TikTok is a social media application that allows users to create and watch short videos tuned to music or custom soundtracks.
Ideal for widespread use, while users can simply scroll through the app – scroll and view other users’ content without contributing new content.
Probably the cheapest way to incorporate TikTok marketing is by creating an account, creating content, and building an audience. However, there is a fine art of making videos that not only promote your brand but also attract viewers. Users don’t use the app to watch ads, so any brand that wants to get involved should be familiar with the type of popular content before launching an account.
Paying for TikTok Ads
This seems like the obvious answer when talking about TikTok ads, but currently, this option is only available in certain countries and has a restrictive price tag. Paid TikTok ads can be offered in several forms, including:
*Pre-roll ads: Videos that start immediately after launching the app.
*In-feed ads: Video that appears while users are scrolling.
*Promoted hashtag challenges: Videos that promote uploading content using a custom hashtag.
*Branded effects: Custom effects filter for creators to use in videos – similar to Snapchat and Instagram, but with brand-specific information.
Working with influencers
We often hear that influencer marketing is in its infancy, that it is not working so well, that the investment is not worth it, and many similar conclusions. We believe that including the right influencers for your brand in the strategy and good preparation can bring good results. This is doubly true when talking about TikTok.
Working with a proven, appropriate TikTok influencer to promote your product is a great strategy for creating content on the platform. This is something that all companies have started to do, from well-known brands such as Elf Cosmetics and Petco to smaller entrepreneurs who want to promote a product.
However, because you can’t include click-through URLs in your videos, it’s not always easy to drive traffic to websites. You can try to work around this by getting influencers to link to your store in their resume or video comment section, but as you can imagine, adding this extra step reduces follow-up.
Shoppable videos in TikTok
You may have heard of shoppable videos that are available on TikTok. This is a new option that is currently being tested by several influential people but has been available in TikTok’s sister application, Douyin, for some time. Like the swipe-up feature on Instagram and TikTok, they allow users to attach URLs to their promotional videos so they can be taken to their store with one touch.
Whichever TikTok advertising opportunity you like, you will still need relevant and smart advertising to create an impact on your audience. Since most TikTok users have grown up in the Internet age, they are resourceful when it comes to advertising and don’t want to see anything clear.
We hope we have given you a useful overview of the development of the platform and the opportunities it offers. If you are interested in the topic, keep following our blog for many more articles to learn more about TikTok, how it works, and how to use it for your business purposes.
So, there you have it, folks! TikTok marketing is a wild and wonderful world, full of opportunities to show off your brand and connect with your audience. So what are you waiting for? Get out there and start TikTok-ing!
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