How To Use eBay To Grow Your Other Businesses…And Have Fun Doing It!
Hey there, fellow entrepreneurs! Are you looking for a way to boost your biz and have some fun while you’re at it? Well, have you considered using eBay as a tool to grow your other businesses? Yes, I know what you’re thinking – eBay is just a place for selling old stuff and random things. But it’s so much more than that! In fact, eBay has over 185 million active buyers and sellers worldwide, which means you have a huge potential audience to market your other businesses too. So, let’s dive in and see how we can use eBay to grow your businesses and have a blast doing it!
With eBay, you’ll have access to millions of potential customers, which means more sales and more opportunities to connect with people all around the world. Most of the people who make money from eBay don’t actually make all of that money on eBay. There are all sorts of ways you can use eBay to give your existing businesses a helping hand.
Using eBay to Market Your Other Businesses
Now, let’s talk about how you can use eBay to market your other businesses. With so many people using eBay every day, it’s a fantastic way to reach a larger audience. You can list your products or services, but also use your listings to promote your other businesses. For example, if you have a website selling handmade crafts, you can list your products on eBay and include a link to your website in the item description. That way, you’re not just selling on eBay – you’re also driving traffic to your website and increasing your online presence.
The Supply Side
If you have any leftover stock or used items from another business you run, then why not sell them on eBay? You can make this a regular thing, using it to get rid of things that won’t sell for the premium you ask for in a shop or items that are no longer in demand in the town or city where your business is based.
You can really make a lot of money this way if you know what you’re doing. You will, of course, already be an expert in the items you’re selling, as you use them in your business, and you’ll know that the items are of high enough quality to be sellable. This is a whole new market for your old inventory!
Not only that, of course, but remember that your good eBay reputation will make you a great buyer! If there’s ever anything you want to get for your business, the chances are you’ll be able to get it on eBay for a discount.
eBay Promoted Listings
Want to take your eBay game to the next level? Try using eBay Promoted Listings! This powerful tool allows you to pay a fee to have your listings appear at the top of search results or in other prominent positions on eBay. This means more visibility and more potential sales. Plus, it’s a great way to have some fun with your listings and stand out from the crowd.
The Sales Side
Here, though, is where the true power of eBay lies.
eBay gives you an ‘About Me page, where you can write anything you like and link anywhere you like. This means that you can get traffic to your business’ website by linking to your website from your About Me page and linking to your About Me page from each auction.
About Me Page
To create an About Me page, just click on ‘Community’ on the toolbar, scroll to the bottom of the page, and click ‘Create an About Me page. You then get the option to either enter your own HTML or let eBay guide you through the process. All you need to do is write a little about your website, link to it, and you’re done – you’ll notice that more people start to come to your site straight away.
There are thousands of people who swear by this technique to drive traffic from eBay to their website – with a little persuasive sales copy on your site, they say, you can sell directly to buyers, cutting out the eBay middleman. What’s more, all the traffic you’ll get will be targeted – because the people who click through were interested in your auction, to begin with.
This can be a really powerful technique, especially if you’ve already got an e-commerce site. Even if you haven’t, you might find it worth your time to set up a website that does nothing but lists your eBay inventory with a few dollars off each item, with a PayPal Buy Now button for each item. Then simply make the link to your About Me page read ‘Visit my website for even more bargains!’, and you’re done.
Now that you’ve seen how to drive visitors to your website, maybe you’d like a little help getting your auction in front of buyers. That’s why our next article will show you the secrets of taming the eBay search engine.
How To Use eBay To Grow Your Other Businesses
Congratulations, my fellow business-savvy friends! You’ve just unlocked the power of eBay and all it has to offer. By setting up your account, creating detailed listings, and using eBay Promoted Listings, you’ll be well on your way to growing your other businesses and having a blast while you’re at it. So, what are you waiting for? Get out there and start selling – the world is your oyster!
Related Article: Can You Use eBay To Generate Website Traffic