How To Top Google By Writing Articles
Search engines determine their rankings based on two things:
Is your site relevant? (Optimized for certain keywords)
Is your site important? (How Many links back to your site from other sites)
Only when you address both of these considerations are you guaranteed of making an impact? Your degree of success depends on how hard you try and how many other people you’re competing against (and how hard they’re trying).
Optimizing your site for keywords is the easy part. Generating links back to your site is much more challenging – and time-consuming (especially considering Google’s dampening link filter. But it can be done, and you don’t need a huge budget.
The key to topping Google on a budget is writing articles
Here’s how it works…
STEP 1) You’re an expert in your field so you possess knowledge that other people want.
STEP 2) Write a helpful article – sharing your hard-earned knowledge and expertise.
STEP 3) You submit your article to recognized “Article Submit” sites on the Internet.
STEP 4) Publishers of online newsletters, ezines, etc. gather content from these sites for free.
STEP 5) Helpful, well-written articles are snapped up by thousands of publishers from all around the world.
STEP 6) The only condition is that they must publish the article with a functioning link to your site.
STEP 7) 300 people publish your article – you get 300 links back to your site.
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Below are some FAQs about article writing that will help you write your articles and manage your campaign
Write about what you know. Make sure it’s related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). For example, if you’re a manufacturer of industrial plastics, you might write an article – or series of articles – on how best to handle teflon tubing prior to installation. Once you get thinking about it, you’ll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you’ll get published, and you’ll also show yourself to be a credible expert. (You may even cut down phone support time!)
The best articles are only as long as they need to be. Keep it short and sweet – there’s nothing wrong with a 400-word article. By the same token, if you need 1500 words to say all you need to say, that’s fine as well.
A) Simply write in a style that your audience will be comfortable with. If they’re from the old school, don’t write like I am. Don’t use contractions, don’t end sentences with prepositions, and don’t start sentences with “and” or “but”. But if they’re not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.
Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, so too should you optimize your articles. If possible, turn keywords into links back to your site. And always try to include keywords in the headline and byline of your article. And don’t worry about being seen as Spam; if your article provides good quality information and guidance, it won’t be seen as spam by the search engines even when it’s very keyword rich.
There are hundreds, if not thousands, of submit sites on the Internet. Too many to include here. Do a search for “article submit” and just find the ones that are most applicable to your industry and offer the most subscribers. Alternatively, you can purchase a list.
Generally, people publish pre-written articles because they want “eyes on paper”. In other words, they want to generate traffic to their site. Helpful articles are one way of doing that. It also sets them up as credible authorities on a particular subject. And it develops customer loyalty. There are hundreds of thousands of companies (maybe even millions) publishing online newsletters, ezines, and article pages. No matter what your industry, you’re bound to find quite a few who are interested in what you have to say. In fact, once a few publishers recognize you as a good source of content, they keep coming back looking for more (and even emailing you asking if you can send them directly).
As one of the conditions of publications, you can request that the publisher notifies you when they use your article. Of course, most don’t bother to do this, so it’s a good idea to set up a Google Alert that notifies you when your URL has been published on a web page. Google doesn’t pick them all up, but it picks up a lot. Whenever you receive an alert, you make sure the article is unchanged and the link back to your site is functioning.
No, generally not. Changing articles is just extra work. In fact, that’s why publishers like good articles and consistent content providers – because that means they don’t have to do any extra work. I’ve had many articles published, and don’t recall a single instance of an article being changed without my permission. If you’re worried about it, you can include an instruction not to change the article in your conditions of publication.
Yes. Any SEO copywriter should be able to write keyword-rich articles and submit them to a number of high-traffic article submission sites.
You’d need to tell your SEO copywriter something like, “We want to write an article that helps people install Teflon tubing. The kinds of people who’d be doing it are… They’d be doing it because… The benefits of our tubing are… The difficulties they’d face are… Here are the key steps to successful installation…” Using this information, your SEO copywriter should be able to put together a very readable article that would be bound to get published.
It shouldn’t. Most dodgy sites will be either unrelated or have very low traffic. If the site is unrelated, the publisher won’t go to the effort of publishing your article. If it’s related but has very low traffic, very few people will see your article there anyway. And besides, even if your article appears on a dodgy site, it probably won’t be changed because – dodgy or not – publishers don’t create extra work for themselves. So your original presentation, content, and intent will be unaffected. Write a good article, and it always reflects well on you, no matter where it’s published.
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