Traffic to your site is both an important indicator and an engine for the growth of your business.
There are over 1.40 billion websites worldwide. The competition is huge, but you are not trying to attract all internet users. Your goal is to attract more people to your site than your target audience. In this post, we’ve listed 11 simple, but effective ways to generate more traffic to your blog.
1)SEO (Search Engine Optimization)
SEO is a science and we can’t go deep into its depths in this post. But there are also a lot of SEO features that you can apply relatively easily on any of the pages of your site to increase your search engine rankings and get more visitors. This necessarily includes creating high-quality content that your audience is looking for, and a good selection of titles and meta tags on your pages. The meta description appears below your URL in the search results. Knowing what a page is about and with appropriate call-to-action text, the user is much more likely to click on it.
Another way to increase traffic to your site is to register in online catalogs and review sites. Most of these directories have the ability to add a link to your account, so updating regularly and getting positive feedback is very likely to lead to more traffic. In addition, some of these links and brand mentions will also help the SEO of your site.
3)Activity in social networks
Use social media to promote your blog posts or other useful content on your site. Be original and test different things. Various types of publications are always a good idea. Add hashtags to posts where appropriate, and you can expand beyond your followers and be found by users looking for your products and services. Set aside an advertising budget for your social media presence and think carefully about what is worth strengthening to reach more people.
4)Use landing pages
Create landing pages according to the products or services you offer, such as seasonal promotion, localized service offering, etc. Quality-created, optimized and promoted landing pages are a great source of the traffic to your website. They contain the details that users need to make a decision so that their visit to your site turns into a purchase or other desired action.
5)Use long-tail keyword phrases
Because standard short keywords are searched much more often, it’s harder to rank them in search engines. Using “long tail” phrases, on the other hand, gives you a better chance of ranking higher (even in the first position) for searches specific to your products and services, and higher rankings mean more traffic. In addition, voice search is gaining in popularity and improvement, and when people use it, they do so through more specific and specific phrases.
Sending regular (and quality) newsletters and promoting offers by e-mail is a great way to keep in touch with your customers, and thus increase traffic to your site. Provide your users with useful information and links to various pages on your site where they can learn more, such as through blog posts. Also, carefully consider the subject of your emails. It largely determines whether or not a user will open your email.
Online advertising is the most basic way to get more people to visit your site. Social networking, Google Adwords, and display advertising are excellent channels and the best way to increase quality traffic to your site.
It is no coincidence that the term “influencer” is so popular and widely used online. Find (and hire) a popular blogger or person who is followed by a huge number of people on social networks and use him as a guest on your blog, and he, sharing his post with his wide audience, will provide you with good traffic to your site.
You need to regularly publish a variety of content to show your visitors that you are active in your area. Another option is to ask the influencer to write a review of your business or mention your brand in a post.
Be active in online groups and websites that are relevant to your business and audience. Comment on blogs and social media posts, answer questions people ask and participate in conversations that affect your field of activity. The more you engage with users, the more visits and conversions you will receive. If your social media accounts contain a link to your site, this is another channel for traffic to the website.
Commit moderately and sincerely so as not to damage your online and business reputation. Also avoid including links to the site directly in your comments, as this is spam and will not be tolerated in most places. Increased traffic should not be a direct goal, but rather a secondary outcome.
Use tracking parameters and pixels for your marketing campaigns and check your site statistics regularly. This will allow you to determine which strategies and which types of content work, which ones need improvement, and which ones you should not waste your time with.
Related Article: 8 Ways To Monetaize Your Blog