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How to do keyword research for FREE?

In this article, we will take you through some easy ways to do free keyword research. You’ll learn more about what keywords are, why you should research keywords, and what free tools you can use to analyze them.

What are keywords?

Google (and other search engines) are always working to improve search results so that you get the best answer to your question. After all, that’s why you write your questions on Google – because you want an answer to your question and you want it fast.

Google uses the words you enter in the search bar to determine the best way to answer your question. Common phrases, questions, and words that people type into Google (or other search engines) are keywords.

Why should I research and analyze keywords?

If you’re creating some kind of content for your business (such as blog posts, websites, webinars, social media, or YouTube videos), then you need to do keyword research.

If you don’t do keyword research, your marketing plan won’t be complete – how will you know exactly what words, phrases, and questions your target audience is looking for? And if you don’t know what they’re looking for, how can you create valuable content for them?

Paid vs Free keyword research

While there are many things you can get for free when it comes to keyword research, I want to point out that paid keyword research tools are the only way to get you the numbers when it comes to adequate and quality research.

Some of the analytics you will get by doing a paid search are:

* How well the competing keyword will be ranked organically

* How competitive the keyword will be in paid search

*Cost-per-click, or the average cost you would pay for a keyword click

*Search volume – how many searches on average this keyword receives per month

You won’t get a complete picture of a keyword in your free survey without eventually having to pay for keyword planning. While some free tools give you little of this data or allow you to get a free trial of some of their paid services, you will end up paying.

However, there is still a lot of great information that you can get for free without a paid keyword planning tool. This is especially useful if you are just starting out or need new content ideas for your business and don’t have the money to spend on an expensive planning tool.

Free keyword analysis tools

Let’s start with consumer research. A good place to look for keywords and content ideas for what will resonate the most with your audience is to listen to your audience.

General questions about customer service for your business

The best place to find out what questions your target audience has is to look at the questions they ask you or your customer service team. What are these questions? Turn these questions into content that will be extremely useful for all of them.

Review websites

What questions, words, or phrases are used to describe products or services on review sites? They can not only help improve your overall business model, but can also offer content. Here is direct feedback, questions, concerns that your audience is writing about. This is the kind of thing you have to look at when scratching your head, trying to think of content that will resonate and provide value to your audience.

After taking the time to listen to your customers, there are other great websites that you can use to check the pulse of your industry and hear directly from people who may be in that audience. These websites are free to use and are great ways to get keyword and content ideas.

You can use sites like Amazon, Quora, Reddit, and Facebook to see questions and product feedback in your industry. Use them to find out what people are looking for and what questions they have.

Free keyword generators

Here are some free tools that will give you an idea of the specific keywords you need to use in your content:

*Keyword Guru

*Soovle

*Keywordfinder.io

*Keyword Generator

*Keywordtool.io

Some tools are extensions, which means you can download them for free in Google Chrome (and other browsers depending on the tool) to use when you search for things on Google. It’s important to mention that if you use a Chromium-based browser, you can also download them from the Google Chrome App Store.

Keywords Everywhere – You can install this add-on on Chrome or Firefox. Best of all, Keywords Everywhere shows you monthly search volume, cost-per-click (CPCs), and keyword competition data from multiple websites. Plus it’s an extension, so it’s built right into your search engine.


Keyword Surfer – 100% free extension that allows you to see search volumes directly in your Google search results. After entering the target phrase and pressing Enter, you will reveal search volumes, keyword suggestions, related terms, visibility metrics, and page data.

Keyword analysis via Google

Now let’s talk about how Google can help you. Google also wants your website to rank because they make money when they provide the highest quality answers to user questions. And of course, the best answer to a target audience’s question will be your content!

Google Keyword Planner – This is great targeted keyword planning for your business, which if you have a Google Ads account, you can get free targeted keyword suggestions.


Google Search Console – Search Console tools and reports help you measure traffic and search performance on your site, troubleshoot problems, and make your site shine in Google search results.


Google Trends – Want to know what’s on trend? Google offers this free tool that allows you to better understand what people are looking for and how interest in this topic has changed over time.

What to do with your keywords after researching them?

Once you’ve identified keywords using the free tools above, you can use them to help you choose topics to write about.

Include your keywords anywhere Google can capture them and use them as part of their algorithm to know exactly what your content is about. This means that you should include your keywords (where relevant) in the title tags, meta descriptions, H1 or H2 titles on the website, blog, etc. For example, if you’re uploading a video to YouTube, include the keywords title, description, and tags for that video.

Notice that I mentioned that you should include keywords where they make sense. This means that you should not cram keywords. Don’t make your writing sound strange and forced. Include them where it makes sense.

Bottom Line

So, to summarize, this type of research helps you know exactly what your target audience is looking for. This gives a brief overview of the type of content you need to focus on and helps you rank by the words people search on Google.

While you may need a paid keyword research tool for long-term success, these are great solutions for free ideas that will speed up the process of creating quality content.

What keyword tools did I miss that you’re using on daily basis? Share with me and let me know in the comments below!

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