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Sprout Social-is it right for you?

Sprout Social is a cloud-based social media management solution that serves companies of all sizes and helps them manage audience interactions and marketing routines. Key features include automated publishing, call tracking, social content management, social media analysis, and more. It is a great tool, but in order to stay on top of your marketing game, you need to have a strong social media strategy in place.

Sprout Social is surely one of the first-class social media management tools for businesses and brands and it currently has more than 30 000 customers.

Pricing

The company offers a fully functional 30-day trial, after that there are 3 pricing plans available.

There’s one thing we should state upfront: Sprout Social is not a cheap option. Although, that’s the case with many of the best social media tools available today.

 

Design

The design is nice, clean, and easy to use. The dashboard is available in English, Spanish, and Portuguese.

You easily get to the Analytics area by selecting Reports. It takes you to the updated Reports Home screen as the default, which displays all of the available reports. At the bottom of the scroll-down page, you’ll find your Google Analytics report, which will populate your data (as long as you have the app attached). There are nine standard reports in the Premium plan and 22 standard reports in the Enterprise plan. This also includes a button you can use to create a report with customized branding.

Sprout Social can be used as a:

Facebook scheduler

Instagram scheduler

Tweet scheduler

Pinterest scheduler

The app supports automated Facebook posting, plus posting to Twitter, LinkedIn, Instagram, and Pinterest. You can also use chatbots with Facebook Messenger and can monitor Google My Business and TripAdvisor reviews via Sprout Social integrations.

The platform is an End-to-End Social Media Solution for:

Engagement Tools

  • Build your brand by scaling engagement

Sprout’s engagement tools help you connect with customers quickly and efficiently, so you can better address their needs and build greater brand loyalty.

  • Drive real business results with your social content

Sprout’s intuitive publishing and scheduling tools make quick work of delivering social content, so your team can focus on strengthening strategy and effectively connecting with your customers.

  • Make more strategic business decisions with social media analytics

Sprout’s Analytics tools speed up data collection and distribution so brands can focus on the KPIs that matter, inform strategy and prove ROI.

  • Uncover business-critical insights with social listening

Sprout’s Listening tools help brands tap into the global social conversation to extract actionable insights, identify industry gaps and improve brand health.

  • Build your brand through employee advocacy

Bambu by Sprout Social gives your employees a simple way to share curated content across their social networks so you can amplify reach, increase engagement and attract more qualified sales leads.

Verdict

Doubtless, Sprout Social is one of the leading solutions on the market for social media management. It provides a dependable way to communicate with customers across multiple social networks and identify strategic issues in real-time.

The feature list is lengthy, but also navigable due to an intuitive interface that can be customized for different team members. Nonetheless, all of that expensive development is passed through to customers, some of whom will not require such an extensive suite of tools.

As such, it is worth pinpointing the features that will make the difference for your business before weighing up a Sprout Social subscription. The free 30-day trial is a handy way to do so.



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